BRAND ACTIVATION & INNOVATION
Haig Club is a new innovation from the House of Haig that has recently been launched globally by the premium drinks company Diageo. The Single Grain Scotch Whisky was developed by them in partnership with sporting icon David Beckham and British entrepreneur Simon Fuller. Over the past year I have been involved in the creation, launch and development of the brand whilst working at Love Creative (Diageo’s creative partner).
We have worked on all creative areas from product & packaging, advertising, experiential design through to spacial design. This project is the 1st part showcasing selected items of this work.